Sample Business Cards
Company cards for Artists. What would we do with out them? In the huge world of business cards, organizations by themselves do not have cards. A salesman for a business would have a card to signify his company. A Realtor would carry a card to symbolize her realty group. But you, as an artist, have a company card to symbolize Yourself! But does your card really do that?
Also numerous artists strive for individualism in their business card message. In doing so, they achieve the opposite of what they are trying to achieve. They unwittingly create anonymity! A signature scrawled across the front of the card with the phrase “artist” on it, tells your prospect absolutely nothing when it is re-discovered months later on along with seven other artist enterprise cards that say the identical factor! Even a domain name linked to your web site will nevertheless not entice them to maintain your card or appear you up if the info is also vague. John Doe, artist, at John Doe.com tell them absolutely nothing.
As significantly as an artist may possibly hate to acknowledge it, individuals forget who you are! In the exhilaration of an art festival, a gallery opening or any occasion where many potential customers took your card, it is straightforward for them to later on neglect you and what you produced by insufficient info on the card to jog their reminiscences. No issue how fired up they had been when or if you talked with them personally, you were possibly not the only artist whose company card they collected.
Examine your current card objectively. An artist need to be using each sides of the card. What information can be identified on your card? How will your card identify you as the artist, and what you create, a handful of months or even a 12 months later, to the prospect who has your card?
To produce a enterprise card whose concept keeps on selling you and your artwork, your card needs to serve 4 major functions.
identify you contain your make contact with info determine your artwork product or major subject of work contain a tag line Remember that, as a basic rule, the customers of your artwork products are not artists. So your card concept need to ought to be geared to the public. In doing so, the concept can still be easy, concise and gorgeous.
Here are the 4 components needed to make your artist business card stand out, be memorable for your customers and prospects, and maintain operating for you, long following they have collected one particular!
Tip #1
An image of you. Consider a suggestion from the realtor’s occupation. A recognizable picture of you, the artist, should be on one side of the card. A photo not only identifies you to prospects but helps refresh their recollections that you have been the artist with whom they spoke. Customers neglect your encounter! Don’t use an unrecognizable substitute picture. Be inventive with your picture picture if you want but make positive that it is a great, clear photograph of you as you are usually observed. If you often put on a hat, a scarf, a particular shade, then contain that in the picture. But the point is to assist jog the prospect’s memory by identifying YOU, not a representation of you.
Suggestion #two
Get in touch with information. As clear as this seems, your get in touch with info ought to be on your card. Your domain name, your name, your mailing tackle, e-mail and a telephone quantity exactly where you can be simply achieved.
All print wants to be in straightforward to examine fonts. This contact details can be incorporated on the exact same aspect of your card as your picture. A publish business office box is advised for a mailing address. There are nonetheless numerous customers who talk via the US postal service. Use widespread sense. It is not often recommended to contain your residence tackle. If that is the location of your studio, just depart out the street tackle and use your city and zip code. If the customer communicates by phone, you can then give the tackle. Your domain name ought to link the customers straight to your website. But that will only occur following your card has enticed them to log onto their personal computers! Your telephone number requirements to be the one particular you are most most likely to reply even on the street. If you do not use a net accessed cell mobile phone, then use your cell telephone quantity on the card. Potential customers call you simply because they are searching for a lot more information or want to purchase from you. Be available!
Suggestion #three
Your Artwork. Perhaps the most memorable feature on your card ought to be your identifiable art products. No make a difference what you create, this picture has to be an instance of what you produce that can be considered your trademark design. If you participate in artwork festivals, it helps to have a specific merchandise with you all the time that can be showcased in your booth as nicely as on your card. Clientele may forget your deal with but they will not neglect as effortlessly, the image of a stunning painting, glassware, jewelry, woodwork or sculpture that very first captured their attention. If you do not keep 1 piece of your work to exhibit continuously as a trademark, then the picture on your card wants to signify what you create the most. If you are a stained glass artist, that is what requirements to be on your card. If you create pottery, a sample show of a number of wares photographed collectively, should be on your card. If you are a painter, an picture of the artwork, in the type you generate, wants to be on your card. All images need to be of the greatest top quality and print caliber to finest showcase your perform!
Tip #four
Your tag line. A tag line is additional identification of what you create. Merely stating on your card that you are an Artist does, not in any way, aid to determine what you produce! Aid the consumer out by clarifying your tag line with descriptions of what you produce as an artist. If you function with glass for instance, even “glass artist” does not narrow it down adequate. Is it stained glass? Hand blown glass? Glass mosaics? Both the created term and the visual photograph ought to reinforce every other. Two dimensional artists have a huge choice to narrow down. Are you a Portrait artist? Impressionist landscape artist? Abstract cityscapes? In big categories this kind of as Realism or abstracts, additional narrow down your niche for the benefit of better identifying yourself to your prospects. Never clutter your tag line room with vague generalities this kind of as slogans of “Eternal Mysticism, Mild crammed journeys, painter of ethereal recollections, and so forth.” Save individuals descriptive slogans for your site. Keep your tag line simple and one line only of what you generate!
Possibly the really finest way to watch your enterprise card is to see it as an unpaid salesperson! You are essentially sending that salesperson out into the planet and asking him to promote your artwork whilst you work in your studio! In order to do that efficiently, you have to give that salesperson all the equipment to successfully do so. Maintain that image in your thoughts as you design and style your subsequent business card making use of all four suggestions for a powerful promoting artist company card!
